PPWR (Packaging Ordinance).
Instrux guides you through the Packaging and Packaging Waste Regulation from A to Z. We map your packaging, test it against the new requirements around recyclability, recycled content, minimization and dust restrictions, and secure your registration and labeling obligations. In this way, you demonstrably comply with the PPWR before deadlines, without additional pressure on your organization.
What is the PPWR?
The PPWR (Regulation (EU) 2025/40) is the European Packaging Regulation. It replaces the old Packaging Directive (94/62/EC) and applies from Aug. 12, 2026, with further requirements phased in toward 2030 and 2038. Unlike a directive, a regulation works directly in all member states, so there is no national transposition that leaves room for differences.
The PPWR sets requirements for all packaging placed on the EU market: recyclability, minimum recycled content in plastic, packaging minimization, restriction of substances of concern (PFAS and heavy metals, among others), labeling with material and waste sorting symbols, and producer registration.
PPWR ≠ CE marking: CE is about product safety; the PPWR is about the packaging around it, with its own requirements and its own deadlines.
For whom.
The PPWR imposes obligations on virtually every link that puts packaged products or packaging on the EU market:
- Manufacturers of packaging and packaged products (in the EU)
- Importers of packaging or packaged products (in the EU)
- Distributors/retailers (resupply within the EU)
- Fulfilment service providers and providers selling remotely to EU consumers
The role you play determines what obligations rest on you, and in practice, one company often wears several hats at once.
What can Instrux do?
We take the entire process off your hands or provide support where needed:
- Scope & role definition – what packaging falls under the PPWR and what economic role(s) you perform
- Packaging inventory – primary, secondary and transport packaging mapped, with materials and weights
- Recyclability & recycled material – review of design-for-recycling requirements and minimum percentages for plastics
- Substance assessment – screening for PFAS, heavy metals and other restricted substances
- Labeling – material and waste sorting symbols in accordance with harmonized requirements
- Registration & EPR – producer registration by member state and securing your extended producer responsibility
- Management & updates – securing changes and new phased requirements in a timely manner